International Marketing Project

Mr. Rogan's students in the School of Business embarked on the International Marketing Project, a comprehensive marketing and geographic study assignment in which they researched individual countries and created localized promotional pieces intended to attract tourism. Students focused their areas of study around recreational and leisure activities ranging from sports and hobbies to performing and visual arts, as well as on cultural attributes unique to their particular country. To support their research, participants referenced travelogues and international newspapers.

Once their research was complete, students worked in teams, collaborating to convert their findings into scripts they would record as voiceover tracks for their digital stories (short films). Next, they sourced relevant digital imagery to illustrate specific details and perspectives concerning their topics. Finally, they created titles, worked with transitions, chose music to set the appropriate tone, and experimented with special effects to complete their films.